Digital Marketing Specialist

Location: Atlanta, GA
Date Posted: 09-14-2018
Digital Marketing Specialist
Macquarium is an Atlanta based innovation and marketing agency.  Our team of passionate dreamers, thinkers and doers create digital experiences that make customers’ lives easier.  Over the past 27 years, we have partnered with Fortune 500 companies to create differentiated web, mobile, e-commerce and in-store self-service experiences.  We are currently looking for a digital marketing specialist to drive our marketing initiatives.
The ideal candidate will have experience with marketing automation platforms (ideally Hubspot), and is familiar with email, social media and website operations. The role will work closely with executive leaders, and will need to be able to estimate effort, commit to deadlines, and work with others to produce top quality work. The ability to write and produce content for emails, social posts and other marketing materials is a must, and this candidate should feel happiest when writing compelling and engaging stories.
  • Daily management of corporate social media channels including:
    • Content calendar ownership
    • Content research and sourcing per our defined content pillars
    • Post creation, moderation and response
    • Social media listening and reporting
    • Content creation
    • Keep up to date with social media platform changes, best practices and usage trends
  • Manage HubSpot marketing and sales suite of tools including:
    • List creation, monitoring and management (send lists and suppression lists)
    • Email campaign creation for both single send email, and nurture email campaigns
    • Creation of landing pages and online forms
    • Set-up, launch, measure and optimize campaigns
    • QA of all elements of an email campaign
  • Produce engaging, grammatically flawless copy for all marketing channels including email (subject lines and body copy), landing pages, our web site, client case studies or other marketing materials
  • Manage content production projects for marketing (including communicating with studio manager, designers, stakeholders, etc)
  • Perform an editorial role on copy from other team members or clients
  • Prioritize and manage assigned projects and work independently
  • Keep track of national marketing conference and events
  • Help with content strategy and copywriting needs for client work when applicable
  • Produce and manage logistics for company marketing events - this could include workshops, conferences and trade shows
  • College degree is required
  • Excellent verbal and written communication skills
  • HubSpot Marketing Software Certification
  • Minimum 2-5 years relevant email marketing experience, HubSpot preferred, but will accept experience on Marketo, Eloqua, or Pardot
  • Minimum 1-2 years of Social Media management
All candidates must supply writing samples of marketing materials with application.
Additional qualifications that are preferred, but not required:
  • Basic knowledge of HTML and CSS to edit and update web sites
  • Basic image manipulation with tools like Photoshop to edit, resize of images, and replace copy
  • Experience with CMS content platforms, such as WordPress is a plus.
  • Experience with setting-up PPC campaigns. Has created PPC campaigns on one or more of the following
    • Facebook Ads Manager
    • LinkedIn Campaign Manager
    • Google Adwords
  • Additional HubSpot Academy certifications (Sales Software or Enablement, Content Marketing, Social Media, etc)
This is a full-time, on-site role in our Atlanta office. Compensation includes salary and benefits package. Salary is commensurate with experience and skill level. We are interested in speaking directly to potential job candidates, no recruiting or hiring agencies, please.
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